| Word Count | Marks | ||
| Individual Project | 1,500 words | 250 marks |
On successful completion of this module, students should be able to:
Individual report: please check your essay for plagiarism before submitting same on canvas.
Submission Format: Typed, Times New Roman font (or similar) for key text – size 12, double justified, 1.5 line spacing
References should be consistent across the text and follow an accepted academic style. Use Harvard
Front Page:
Turnitin Rules:
| Dimension | Fail | Pass/ Low 2H2 | High 2H1 | 1H | Score |
| 1. Valuation Analysis Intrinsic valuation: method selection, justification & assumptions | Valuation method(s) are inappropriate or absent or incorrectly implemented. Choices are unjustified. Key assumptions are not stated or are unreasonable. | Valuation method(s) are identified but the choice is inadequately justified. Methods are adequately implemented. Some assumptions are stated but lack explanation or rigour. | Appropriate valuation method(s) selected and justified. Key assumptions are stated and generally explained; some limitations are acknowledged. Methods are implemented competently. | Valuation method(s) are clearly appropriate and convincingly justified. Assumptions are transparently stated, explained and stress-tested. Limitations are recognised and addressed. Methods are implemented in an highly proficient way. | /90 |
| 2. Company Analysis Financial performance & strategic position of the selected company | Analysis is absent or superficial. No credible use of financial data or strategic frameworks. | Some performance metrics or strategic observations are presented but analysis lacks depth or coherence. Frameworks applied mechanically without insight. | Performance and strategic position are analysed using relevant data and appropriate frameworks. Analysis is coherent though some areas lack depth. | Incisive, evidence-based analysis integrating quantitative performance data and strategic frameworks to build a coherent picture of the company. | /80 |
| 3. Capital Allocation Recommendation Buy/sell/hold with a target share price; coherent with analysis | No clear recommendation is made, or recommendation is not supported by the analysis. | A recommendation is made but the target price is unclear or the link between the analysis, valuation and recommendation is weak. | A clear buy/sell/hold recommendation with a target price is provided and broadly consistent with the valuation and strategic analysis. | A well-reasoned buy/sell/hold recommendation with a clearly derived target price that integrates valuation and strategic findings compellingly. | /30 |
| 4. Written Communication Structure, clarity, use of financial terminology & referencing | Report lacks clear structure. Purpose is unclear. Use of financial terminology is inconsistent or incorrect. Referencing is absent or substantially flawed. | Structure is present but organisation is uneven. Some irrelevancies. Terminology used with errors. Referencing has substantial omissions or inconsistencies. | Well-structured and purposefully written. Terminology used correctly. Tables/visuals are appropriate. Referencing follows the required convention with minor errors. | Concise, professionally presented report. Ideas are logically ordered and clearly expressed. Terminology is precise. Sources are credible, well-integrated and comprehensively referenced. | /50 |
| Total Score (out of 250) | |||||
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