PG25184 Certificate in Digital Marketing Strategy NFQ Level 6 Assignments in Ireland

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07/02/2024

NFQ Assignment Answers

Level 6

The PG25184 Certificate in Digital Marketing Strategy sits on Ireland’s NFQ Level 6. It was built for people who already have a decent feel for marketing but need to pull the digital side together properly. It’s a Minor Award, but to be fair, it packs a lot in. The whole point is to help learners move from doing things by instinct to working from data.

The award follows the same rhythm seen in most Irish QQI-linked modules: clear outcomes, traceable work, and a mix of academic and practical pieces. Students end up learning to plan digital activity, check analytics, stay compliant with GDPR, and join the dots across channels that usually run in silos.

It aims to make graduates fluent in how campaigns behave once they’re live — not just in theory. There’s a big push on ethical data use and accessibility too. The QQI framework expects Level 6 learners to think about consequences, not just outputs, so privacy, cookie consent, and inclusivity come up all the time.

By the finish line, the learner can design and report on a full digital campaign, read metrics with confidence, and speak the same language as clients or managers. In short, it turns digital noise into organised, measurable strategy — the sort of skill mix employers in Ireland are shouting for right now.

PG25184 Certificate in Digital Marketing Strategy Continues Assessment (20%)

Continuous Assessment, or CA, makes up one-fifth of the final grade. It’s there to check that every learner can collect evidence, work from a brief, and measure actions without drifting into guesswork. The grading looks for proof, not polish. Markers want to see that methods could be repeated by someone else and still reach the same conclusion.

Good submissions usually feel tidy but real — screenshots showing before-and-after changes, notes of what was tweaked, and KPI tables that actually link back to targets. The tone stays professional, but the process has to be alive, not staged.

Strong CA Evidence Usually Shows:

Mini CA Checklist

• Brief and objectives confirmed

• Baseline metrics captured

• KPI map and thresholds recorded

• GDPR / cookie consent verified

• All actions logged with dates

• Results reviewed and lessons noted

Sometimes the hard bit is keeping the evidence tidy. Files pile up, screenshots go missing. In practice, setting a folder structure early helps. It also avoids the small panic before submission when nothing matches up.

Quality and Ethics Note
All analytics should come from real campaign data with consented users. Fake clicks or inflated traffic destroy credibility. Accessibility checks — like colour contrast or alt-text — belong in CA evidence too, not as an afterthought. The programme treats quality assurance as shared responsibility: the learner proves accuracy, the assessor verifies it.

PG25184 Certificate in Digital Marketing Strategy Skills Demonstration Assessment (80%)

The main chunk — eighty per cent — is the Skills Demonstration. That’s where the theory finally meets messy reality. Each learner runs or simulates a campaign using multiple channels and tracks what happens.

In my own demo, the client was a local café chain trying to push online gift-card sales. They had a modest budget, around €600 for six weeks, so choices had to be sharp. I set targets around reach, clicks, and return on ad spend. To be fair, some early numbers looked rough, but that’s normal when you’re finding your feet.

The plan started with a keyword map — local intent first (“coffee voucher Dublin”, “café gift cards Ireland”) — and a social boost campaign on Meta. Google Ads took care of high-intent search, while email nudged repeat buyers. Display was tested once but dropped quickly after week two; the cost per click was just too high.

Weekly reviews kept the pace. If CTR dipped under 1.2 %, new copy went live within 48 hours. I logged each swap in a spreadsheet, so the story of changes was easy to trace. UTM codes kept analytics clean; each channel had its own tag. The dashboard lived in Google Data Studio, shared with the client for transparency.

Artefacts Produced and Why They Matter

Risks & Ethics
All campaign data followed GDPR consent rules. Cookies were set via Tag Manager Consent Mode. Customer emails remained within Mailchimp’s EU servers. I ran a quick check with the WAVE tool and NVDA reader to make sure the landing page was readable for visually impaired users.

So it turned out that timing mattered more than budget. Ads run before 10 a.m. got double the clicks. That small insight only appeared after week four, once enough data had stacked up. In practice, that’s the beauty of the Skills Demo — it’s live, imperfect, and full of small wins that books rarely mention.

Micro-Evaluation
By the end, I could link numbers to actions without over-complicating things. Some calls flopped, others landed, but every test taught something about message-fit and audience mood. For a Level 6 learner, that balance between structure and curiosity is exactly what the module tries to build.

Assignment Activity 1:-  Investigate a variety of digital marketing tactics to include display advertising, google search ads, affiliate marketing, PR, social medial and email marketing to different contexts.

This first activity breaks down the main online tactics and what they actually do. Each one has a purpose, a metric, and a set of traps that can ruin a campaign if ignored.

To be fair, none of these work alone. A PR mention might spark search traffic; search ads bring people who later join a mailing list; email pushes them back to buy again. The clever part is joining the dots so one channel fuels the next instead of stealing its thunder.

Assignment Activity 2:- Explore the marketing funnel and its role in setting targets and devising digital marketing strategies.

The marketing funnel is the old backbone of digital planning, but it still works once you stop treating it as theory and start seeing it as behaviour. It begins wide — people only half-aware of you — and narrows as intent grows. In practice, the funnel helps shape both tone and timing.

When I mapped this for the café campaign, the top of the funnel leaned heavily on social video and influencer snippets — cheap reach, local accents, a few friendly faces sipping cappuccinos. Middle-funnel retargeting picked up visitors who’d lingered on the site but hadn’t bought. The bottom used email and a discount code to finish the job.

To be fair, not every step lined up neatly. Some people jumped from awareness straight to purchase after spotting a gift ad on Google — skipping all the nurturing. But that’s how digital funnels behave now: messy but traceable.

Assignment Activity 3 — Design and Implement a Digital Strategy (Audit → Targets → Actions → Measurement)

A proper strategy starts with looking, not guessing. The first audit felt slow, but saved time later. I pulled data from GA4, Google Search Console, Meta Insights, and Mailchimp. Traffic sources showed 62 % mobile, so every landing page fix began with speed tests. Lighthouse and GTmetrix scores sat around 75; not great, not disastrous.

Audit Snapshot

Once baselines were clear, KPI targets became easier to justify.

Targets weren’t pulled from thin air; they came from a blend of analytics history and what felt achievable with the budget. In practice, that balance between ambition and realism stopped disappointment later.

Action Plan & Measurement

The calendar ran six weeks. Week 1–2 were audit and content fixes; Week 3–6 rolled ads and emails together. UTM links kept data tidy. A/B testing ran on two landing-page headlines: “Give Coffee, Not Clutter” vs “Send a Café Moment.” The second one won by nearly 40 %.

Risks cropped up around cookie consent. Half the visitors landed on mobile, so the banner blocked content until fixed. I logged that as an accessibility error and used Google Tag Manager’s Consent Mode v2 afterwards.

Assignment Activity 4 — Interpret Web Analytics (Traffic • Visitor • Event • E-Commerce • Search)

Reading analytics is less about numbers and more about noticing patterns before they hurt. Early on, traffic looked strong, but conversions were flat. Once event tracking kicked in, it was clear half the visitors dropped after the payment page lagged two seconds too long. A tiny thing — but real money lost.

Here’s how I broke down the reports:

To be fair, numbers alone can lie. I remember chasing a spike in traffic that turned out to be bot visits from Singapore. After that, I filtered by region = Ireland and device = mobile first. Once cleaned, the data made sense again.

GDPR & Data Handling
All reports ran in consent mode. IP anonymisation was on. Data was stored for 90 days then deleted from exported spreadsheets. Analytics was shared with the client through restricted viewer access, no external links. These steps sound tiny but matter if you ever want to work with corporate clients in Ireland — they check.

Micro-Evaluation: In practice, analytics is like a mirror — useful only if you’re willing to see what’s really there. Numbers never fix the issue; people do, once they spot it.

Assignment Activity 5 — Roles in Marketing & Managing Client Relationships

A campaign rarely runs on one person’s shoulders. It’s a small ecosystem where each role keeps the other from sliding off course. Early on, I thought “marketing” meant one job title, but after the first group project, it was clear how layered it actually is.

In my own project, I juggled bits of each role. I was the “client contact,” analyst, and creative checker all at once. To be fair, it showed how small Irish businesses often blend roles because of budget limits.

Keeping clients in the loop turned out to be the hardest part. Weekly emails worked fine at first, but silence after two weeks worried them. So I built a simple shared dashboard in Data Studio — no fancy graphics, just KPIs, colour-coded red or green. The transparency eased tension and, oddly enough, built trust faster than promises ever could.

When results dipped, I didn’t sugar-coat them. I’d write, “Engagement dropped 18 % this week after algorithm changes. Testing new creative — update Monday.” That honesty kept the relationship balanced.

Risks & Quality Note:
Missed communication is the biggest operational risk. Every deadline slips quietly before it collapses loudly. Regular check-ins, GDPR-safe file sharing, and clear ownership of analytics access help prevent chaos.

Micro-Evaluation: In practice, this activity proved that marketing is mostly coordination, not glamour. Success came less from clever copy and more from keeping everyone — client, creative, analyst — reading the same numbers.

Assignment Activity 6 — Apply Principles (4Ps & SIVA) + Digital vs Traditional Marketing

The 4Ps — Product, Price, Place, Promotion — still pop up in every marketing manual, but digital life has twisted them a little. The SIVA model (Solution, Information, Value, Access) flips the view, putting the customer ahead of the company. When you blend them, things start to make sense.

Traditional marketing pushes messages outward; digital listens first. In the café example, we tested both a local-radio ad and a Facebook video. The radio felt warm but unmeasurable. The Facebook clip, though smaller in reach, told us who clicked, when, and even which town they lived in.

Accessibility also slipped into this activity. Colour contrast failed on one creative (cream text on yellow cup, awful). It was a quick fix but a real reminder that inclusive design isn’t optional under Irish standards.

Excel in Your Academic Performance with Impeccable PG25184 NFQ Level 6 Assignments

Writing digital-marketing assignments can drain the head after long shifts or weekend shifts in retail. Many Irish learners juggle work, study, and family, so keeping up with NFQ Level 6 demands is tough. That’s where a bit of structured Assignment Assistance online in Ireland can keep things from spiralling.

Our local academic mentors understand QQI and NFQ standards — from GDPR wording to how CA and Skills Demo evidence should actually look. Each sample stays confidential and plagiarism-free, handled under strict privacy and data-protection rules. Deadlines creep up fast, and to be fair, even the best students need a second pair of eyes sometimes.

If you ever find yourself buried under dashboards and submission checklists, you can rely on our Waterford assignment help services to polish and structure your report the right way. Every project gets edited by subject-trained reviewers familiar with Irish business courses and the tone expected at this level.

Learners who also prepare for exams can access friendly Online Exam Help to manage both written and practical tasks. Whether you’re finishing the PG25183 NFQ Level 6 Assignment  Ireland or this PG25184 module, our team helps you stay calm, compliant, and on time — no jargon, no pressure, just clear academic guidance that fits real Irish schedules.