Marketing and Sales Assignment – Atlantic Technological University

Assignment Task

Select a company to examine their marketing environment, carry out macro analysis – PESTEL , carry out micro analysis – 7 P’s.

carry out analysis on market segmentation, use framework – geographic, demographic, psychographic and behavioral segmentation, each one has a what type of/ how?

and a strategies and techniques part. evidence of the company’s digital marketing strategy, use PERSONA and RACE tools. provide 5 recommendations – what brand opportunities exist?

what would you reccomend to the CEO if you had 5 mins, how would the company meet the requirements of climate change and circular economy. please use screenshots in the report and reference correctly.

FORMAT :

1) introduction and objective

2) present the findings

3) one paragraph highlighting any gaps or opportunities deemed significant

4) behind each analysis with a new page

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